OUAI Matte Pomade. Add Hold, Texture and Separation for an Effortlessly Styled Piecey Look. Control Ends and Create a…

OUAI MATTE POMADE. Want that piecey, textured, lived-in look without the effort? The Matte Pomade does just that. The medium control finishing paste creates soft texture and separation for the perfect relaxed look.
FROM LIMP TO LIVELY. Bring limp, lifeless hair back to live with texture and volume. Add a quarter-sized dab to day-old or freshly shampooed hair. Leave your hair with Rue St. Honoré – a delicious, French-inspired scent of gardenia, ylang ylang and white musk.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.