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Dermatologists, beloved brands and editors alike were eager to attend this year’s AAD Meeting at the end of March after a lengthy hiatus due to the pandemic. Booths with exciting brands covered thousands of square feet of the Boston Convention Center with new innovations everywhere you looked—but one of the most buzzed-about brands was SkinCeuticals.
SkinCeuticals lived within the L’Oréal Dermatological Beauty Village among its sister brands—La Roche-Posay, CeraVe, Vichy and Dermablend. The village was consistently flooded with people as they got insight into new products, listened to presentations, snagged some goodies and interacted with the stunning displays.
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